Hugo Boss has taken a new direction for pre-spring 2018 and we couldn’t be more excited!
Introducing BOSS Athleisure – where leisure meets athletic.
Taking inspiration from generation Z consumers, who are globally connected with everything and widely considered to be a modernised explorer. This season’s story is based on this cultural phenomenon that will impact our future. Perfect for everyday wear, travelling, relaxing and an active lifestyle on and off the course.
Seen on catwalks across the world, BOSS Athleisure focuses on lifestyle gym fashion statements and casual weekend comfort as well as fashionable prints and modern colour blocking.
Every piece in this season’s collection incorporates BOSS Athleisure’s nine core values to ensure you get the best out of each piece. The design direction allows for a multidimensional and modern collection for sophisticated customers.
BOSS Athleisure offer one promise to their consumers: being impeccably dressed for every occasion.
TG Favourites this season
Jeltech Jacket – this full zip hooded jacket is made from a water resistant, lightweight fabric to help protect you in a shower. Zip hand pockets are perfect for small item storage and elasticated hem and sleeve cuffs offer a comfortable fit. The signature BOSS branding is on the left chest and hood.
Zelot Pro – this full zip, hybrid jacket has knitted sleeves and back panel for ultimate comfort and range of movement while wearing. It pairs perfectly with a chino or technical golf trouser either on or off the course.
Zome – full zip, knitwear with subtle tipping on the collar, sleeve cuffs and hem. Pair this with jeans or chinos on or off the course. Elbow patches give this a laid-back feel for all occasions