Lacoste x National Geographic
Lacoste and National Geographic unite for a collaboration that celebrates the beauty of the natural world...
SAVE THE DATE: Wednesday, November 11th 2020.
Lacoste is proud to work with National Geographic on a capsule collection that combines Lacoste's timeless silhouettes and celebrated fits with the rich, majestic prints and forms of the animal kingdom. It is a celebration of this Earth and all its wonder; and a call to action to remind of the importance of conservation.
The central inspiration for this exclusive range of menswear comes from the ambitious National Geographic Photo Ark project. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the Photo Ark is a long-term effort to document every species living in the world's zoos, aquariums, and wildlife sanctuaries. The project, and in turn this new collaboration, aims to celebrate the diversity and splendour of the animal kingdom.
To craft this collection, Lacoste meticulously combed Sartore's existing archive of over 10,500 species, finally deciding to spotlight four key animals, chosen for their vibrant stories and exceptional beauty. The animals featured are the Grevy's Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca). Watch as the signature Lacoste croc goes stripes like the zebra or speckled like the dart frog.
Across the collection, the dazzling coats and scales of these four species are interpreted as graphics and prints. Wearer's can adopt the spots of the jaguar or wrap themselves in the mesmerising wing of the Dragonfly. Every garment within the collection comes with a special hangtag detailing information about each species. Did you know that most Poisonous Dart Frogs aren't poisonous at all? Or that the spots of the Jaguar are called rosettes, and that while leopards have these too, only the Jaguar has spots inside its spots?
Naturally, all the materials within this collection, from the recycled polyester of the bags to the organic cotton of the polls are eco-responsible. All have been certified sustainable and recycled.
We've curated our favourite pieces that work well on and off the course from this collection. This is a collection for customers with a keen eye for observation. Look closely and you'll sport many clever yellow details that celebrate the famous design of the National Geographic magazine. On the neckline of the polos and sweaters, a bold yellow stripe recalls the magazine's cheerful borders.
Once released, the Lacoste x National Geographic collection will bring to life the beauty pf the jungle, forest, grasslands and waters, reminding many of the importance of the animal kingdom. This ambitious collaboration is a celebration of all this is important and magical in nature; and a tribute to the breath-taking creativity found across species and across our planet.