J.Lindeberg has signed a new Swede to their books starting this month. J.Lindeberg has combined fashion and sport, with a sharp focus on fit, since the brand started 20 years ago, representing the full active lifestyle; and it challenged the conservative way people dress on the golf course.
As a true representative of this modern mindset, Jonas will wear J.Lindeberg apparel on the golf course exclusively and will also wear JL fashion and active collections o the golf course.
And in addition to wearing J.Lindeberg golf apparel, Jonas will also contribute to product development within the golf collection, with years of expertise as a professional player.
“I am really looking forward to this. I like the clothes first and foremost. Both on and off course.
Representing a Swedish brand on the PGA tour will make me stick out from the rest especially in the US, that will be fun.” Says Blixt.
Jonas Blixt will play his first tournament as J.Lindeberg ambassador 4th of January during the PGA competition Sentry Tournament of Champions at Kapalua, Maui. He is looking to make a come back into the world's top 50 this year and add to his trophy collection.
“We are proud to sign a Swedish top athlete on the PGA Tour to Team JL. Jonas is a perfect match for us as a brand with his adventurous personality and living the lifestyle we represent.” Says Johan Mark, CEO.