This is Peak Performance by Alfie Plant

Peak Performance allows creatives to use their individual personality, style and aesthetic to interpret what Peak Performance is to them. This is Peak Performance by Alfie Plant.

Born 1992 in Bexleyheath in South East London, Alfie Plant joined the professional ranks of golf late last year, following an impressive amateur career that saw him win the coveted Silver Medal at the Open Championship in 2017.

In the chase for trophies and perfecting imperfections, Alfie separates himself from the rest. The golf course is his sanctuary, his arena. For him golf is not a game, it’s a state of being.

“Not a day goes by without me being active. As a professional golfer I’m always on the move, and when I practice I try to make my routine as active as possible, so I’m not just hitting the same shot over and over again”.

Even when he’s resting he wants to engage his mind, always keeping it active by reading or listening to music.


For Alfie the golf course is his sanctuary, his arena. For him golf is not a game, it’s a state of being.

Video credit: Whiteout Pictures
Image credit: Petter Berg