Since its inception in 2022, MANORS has been on a relentless mission to redefine golf, taking it far from the traditional clubhouse setting and into the wild. Their journey has not only reimagined what golf can be but has also pushed the boundaries of performance wear and style both on and off the course. Now, as MANORS prepares to release the fourth and final volume of their groundbreaking Frontier Collection, they take us further afield than ever before, to the breathtaking and untamed beauty of Lofoten Links – the most northerly links course in the world.

Since launching The Frontier Collection, MANORS has challenged the conventional golf aesthetic by blending rugged outdoor adventure with cutting-edge sportswear. This ethos is perfectly encapsulated in their choice of Lofoten Links as the backdrop for Volume IV. Nestled deep within the Arctic Circle, Lofoten Links is not just a golf course; it’s a testament to the wild and wonderful potential of the game. Carved into the rugged Norwegian coastline, this course defies expectations, offering a golf experience that is as breathtaking as it is challenging.

MANORS has always sought to take golf beyond the manicured lawns of traditional clubs, and their Frontier Collection has symbolised this philosophy in both design and execution. Each volume of the collection has drawn inspiration from remote, untamed locations, and Lofoten Links, with its dramatic fjords and stunning vistas, is the perfect final chapter. This is more than just sportswear; it’s a celebration of golf’s wild frontier.

At the heart of Volume IV lies the standout look of the Autumn/Winter collection: The Ranger Track Golf Jacket and matching Trousers. Available in a sleek Taupe and Navy as well as a striking Burgundy and Taupe combination, this two-piece ensemble is designed to reimagine the classic tracksuit for the modern golf athlete.

The Ranger Golf Track Jacket features raglan sleeves and woven nylon fabric, providing maximum movement and comfort without compromising on style. This combination is a bold statement from MANORS, challenging the traditional dress codes of golf with a design that is both functional and fashionable. The inclusion of raglan sleeves ensures that the garment moves with the wearer, whether navigating the rugged terrain of Lofoten or simply swinging through 18 holes.

Nick Watts, Head of Product at MANORS, explains the significance of this design:

“Golf has always been too precious for the full tracksuit but these days golfers are athletes: They should be allowed to dress like them. I think the Ranger Golf Jacket and Pant combination will provoke traditional clubs to reconsider what qualifies as appropriate sportswear for the course.”

This statement encapsulates the ethos of the entire Frontier Collection – a desire to break down the barriers between the golf course and the real world, creating a wardrobe that speaks to the needs of today’s athlete. The Ranger ensemble is not just clothing; it’s a manifesto for a new era in golf fashion.

The final volume of the Frontier Collection also introduces the Eighteenth Ranger Polo, arguably the boldest polo design MANORS has ever released. Available in Taupe and Navy, the polo features the MANORS emblem in a repeater pattern that is as striking as it is stylish.

The Eighteenth Ranger Polo is designed with the athlete in mind, incorporating a four-way stretching upper back panel to support the golf swing, a feature that ensures flexibility and comfort without sacrificing form. The modern quarter zip adds a contemporary touch, while the ribbed sleeves and cuffs maintain the classic polo structure, making this piece versatile enough for both on and off the course.

Temperature control is another key feature of this polo, with brushed-back fabric ensuring warmth during cool autumn rounds – a necessity when playing in the Arctic Circle. This attention to detail highlights MANORS' commitment to creating apparel that is not only stylish but also incredibly functional.

The launch of Volume IV is accompanied by a stunning campaign film and lookbook, extending MANORS' collaboration with acclaimed director Douglas Guillot Supine, Cinematographer Ollie Allison, and photographer Jack Ducey. The campaign features MANORS' latest ambassador, Dylan Block, alongside James Wilson, Nathan Sampson, and Elizabeth Breed, as they explore the dramatic landscapes of Norway’s northern coastline.

This visual narrative captures the essence of the Frontier Collection – a journey into the unknown, where the beauty of the landscape and the innovation of the apparel come together in perfect harmony. The dramatic fjords and rugged terrain of Lofoten Links are more than just a backdrop; they are a testament to the adventurous spirit that has defined MANORS from the very beginning.

Lofoten Links: The Ultimate Golf Adventure

Since its founding, Lofoten Links has been a dream destination for golfers, and it’s easy to see why. Built into the rugged Norwegian landscape, this world-class course offers an experience like no other. It’s a place where the natural world and the game of golf intersect in the most spectacular way possible.

The decision to shoot the final chapter of The Frontier Collection at Lofoten Links is a fitting conclusion to MANORS' journey. This course, with its wild surroundings and challenging layout, perfectly encapsulates the spirit of adventure and innovation that has driven MANORS from the start. As the brand prepares to release the final volume of its groundbreaking collection, it’s clear that Lofoten Links is not just a location – it’s a symbol of everything MANORS stands for.

As MANORS prepares to release the fourth and final volume of The Frontier Collection, they do so with the knowledge that they have pushed the boundaries of what golf apparel can be. From the rugged landscapes of the world’s most remote courses to the cutting-edge design of their apparel, MANORS has redefined the sport, taking it out of the clubhouse and into the wild.

The Ranger Golf Jacket and Trousers, the Eighteenth Ranger Polo, and the stunning campaign shot at Lofoten Links are more than just the culmination of The Frontier Collection; they are a statement of intent. MANORS is not just a brand – it’s a movement, one that will continue to challenge the status quo and redefine the game of golf for years to come.

As we look forward to the release of Volume IV, it’s clear that this is just the beginning of MANORS' legacy. The final chapter of The Frontier Collection may be closing, but the journey of taking golf into the wild is far from over. With MANORS leading the way, the future of golf looks more exciting than ever.