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New Brand Alert | Reflo

Reflo: Revolutionising Golf & Performance-wear with Sustainability…

06.03.2025
5 min read

A Game-Changer in Golf & Sportswear

In a world where sustainability is no longer a choice but a necessity, Reflo emerges as a pioneer in performance-wear. Now available at TRENDYGOLF UK, this cutting-edge brand is redefining the future of golf & sportswear, combining premium technical innovation with an unwavering commitment to sustainability.

Whether it’s golf, padel, training, or running, Reflo is designed for athletes at all levels. But it’s not just another sportswear brand; it’s a movement that encourages consumers to "Move with the People" and take a step towards a more sustainable world.

The Vision: Sustainability Meets Performance

Reflo is built on the idea that high-performance sportswear and eco-conscious living can go hand in hand. With a bold mission to become the most sustainable sportswear brand in the world, Reflo does not settle for half measures. Every aspect of its design, production, and logistics is aligned with sustainable practices that push boundaries and set new standards.

Active Regeneration™: More Than Just a Buzzword

Reflo believes that simply minimising environmental impact isn’t enough. Instead, it operates under the philosophy of Active Regeneration™, ensuring that every action taken leaves a positive imprint on the planet.

Key highlights of Reflo’s sustainability-driven approach:

  • 50% less energy consumption
  • 70% fewer carbon emissions
  • 20% less water usage
  • Zero oil reliance (compared with standard polymer production - Source: Repreve)
  • Tree planting initiative: One tree is responsibly planted for every item purchased in collaboration with Ecologi and the Eden Reforestation Project.

Circular fashion commitment: The Reloop initiative ensures garments are designed to be fully recyclable at the end of their lifecycle.

Cutting-Edge Design: Where Style Meets Sustainability

Reflo is not just about sustainability—it’s also about elite performance and style. The brand’s meticulously crafted sportswear is engineered to move with the body, providing unparalleled comfort, support, and flexibility during any activity.

Why Athletes Love Reflo

  • Breathable, lightweight, and high-performance materials
  • Recycled polyester derived from single-use plastic waste
  • Intelligent fabric technology that integrates natural compounds such as used coffee grounds to enhance performance features
  • Versatile designs that transition effortlessly between different sports and activities

Harry Kane: The Face of Reflo’s Sustainability Mission

Adding to its credibility and impact, Reflo has partnered with England’s football captain, Harry Kane, who not only serves as a brand ambassador but is also a lead investor in Reflo’s £1 million seed funding round.

Kane’s commitment to sustainability and high-performance sportswear aligns seamlessly with Reflo’s values. As an avid golfer and athlete, Kane was initially introduced to the brand at The Icons Series, where he played alongside sporting legends. After wearing Reflo for over a year, his endorsement and investment solidify his belief in changing the game for good.

A Commitment Beyond the Game

Kane’s involvement extends beyond brand endorsement:

  • 500 trees planted for every goal he scores in the 2023/2024 season
  • A push for sustainable innovation in performancewear
  • A vision to merge elite sports with environmental responsibility

Kane himself states: “I'm thrilled to be joining the team here at Reflo. Their dedication to sustainability and performance in golf is inspiring and perfectly aligns with everything I believe in—both on and off the pitch.”

Sebu Cap Black - SS25 Sebu Cap Black - SS25 New
Sebu Cap Black - SS25

Sebu Cap Black - SS25

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Reflo
Sebu Cap Black - SS25 €30,95
Lapter Hoodie Coronet Blue - SS25 Lapter Hoodie Coronet Blue - SS25 New
Lapter Hoodie Coronet Blue - SS25

Lapter Hoodie Coronet Blue - SS25

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Select a size
Reflo
Lapter Hoodie Coronet Blue - SS25 €90,95
Tummel Polo True Navy/Coronet Blue - SS25 Tummel Polo True Navy/Coronet Blue - SS25 New
Tummel Polo True Navy/Coronet Blue - SS25

Tummel Polo True Navy/Coronet Blue - SS25

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Select a size
Reflo
Tummel Polo True Navy/Coronet Blue - SS25 €80,95

A Look at Reflo’s Latest Collection

Reflo recently launched its Spring-Summer collection, designed to be:

  • Highly versatile – suitable across multiple sports
  • Sustainably innovative – incorporating the golf industry’s first circular apparel solution
  • Technically superior – featuring materials that regulate temperature, wick moisture, and enhance movement

Unlike fast fashion brands, Reflo takes a slow, deliberate approach, ensuring every piece is precisely designed, rigorously tested, and built to last.

Sustainability from Production to Packaging

Eco-Friendly Production & Packaging

  • Compostable and biodegradable product packaging made from glassine paper
  • Recycled paper tags & tissue with hemp string for swing tags
  • No single-use plastic in any part of the packaging

Green Logistics & Minimal Waste

  • Zero waste to landfill through Provenance and Green logistics partners
  • LED bulbs in warehouses, reducing power consumption by 40% over 10 years
  • Paper-free operations in logistics facilities
  • Minimal textile waste with alternative pattern-cutting techniques

Why Reflo is the Future of Performancewear

By refusing to cut corners, Reflo is challenging the norms of sportswear production. The brand is built on three core pillars:

1. Lead with Style

Clothing should not only perform well but look good. Reflo ensures its pieces remain at the forefront of both performance and design, making them essential wardrobe staples.

2. Believe in Less

Reflo takes a minimalist approach to production, avoiding unnecessary waste, excessive sampling, and overproduction. Instead of chasing trends, they focus on timeless, high-quality apparel.

3. Innovate for Good

Reflo embraces cutting-edge textile innovations while acknowledging the challenges in the industry. The brand takes a transparent approach, ensuring that sustainability remains at the heart of its evolution.

Get Reflo Now at TRENDYGOLF UK

The wait is over! Reflo’s pioneering golfwear is now available at TRENDYGOLF UK, bringing premium sustainable sportswear to an even wider audience.

Reflo’s high-performance apparel is designed for you. Shop the latest collection and be part of a global movement towards a more sustainable, inclusive, and high-performing future.

The Future is Green

Reflo is more than a brand—it’s a revolution. With an uncompromising vision for sustainability, the brand is proving that high-performance apparel doesn’t have to come at the expense of the planet.

From eco-conscious materials and circular fashion initiatives to industry-changing innovations, Reflo is setting new standards for what sportswear can and should be. And with Harry Kane on board, the mission only gets stronger.

Ready to redefine your golfwear game?

Check out Reflo’s collection at TRENDYGOLF UK today and take a step towards a more sustainable sporting future.

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