Introducing PRIMEBLUE, the newest innovation from adidas. Aiming to end plastic waste, adidas are using Parley ocean plastic which is collected from beaches and coastal communities before reaching the sea to develop products which are made from 100% recycled plastic.
The first collection from the PRIMEBLUE initiative is made up of a shoe and two polo shirts (coming soon). They all make us of Parley ocean plastic and allow you to play your part in reducing plastic waste and its impact on the environment.
Since 2012, adidas has innovated new products and processes with sustainability focused partners like Parley for the Oceans, Stella McCartney and the U.S. International Space Station. After introducing a single shoe at the United Nations in 2015, the long-term eco-innovation partnership with Parley for the Oceans that will lead to more than 15 million pairs of shoes being produced with Parley Ocean Plastic®. This year will also mark the launch of PRIMEBLUE and PRIMEGREEN performance fabrics, two new sustainable technologies where 100% of the polyester used is recycled.
PRIMEBLUE: a performance fabric which contains Parley Ocean Plastic®, is now included in some of the brand’s most iconic and visible performance products like Ultraboost 20 and in the uniforms of some of the biggest leagues and teams in the world. PRIMEGREEN: a performance fabric which contains no virgin plastic, will be available later this year and will also be featured in key competitive products. Both performance fabrics will play a significant role in adidas reaching more than 50% total volume of recycled polyester at the end of 2020 and its commitment to END PLASTIC WASTE.
adidas’ commitment comes to life through a Three Loop Strategy, which focuses the brand’s efforts on creating three categories of sustainable products:
Recycled Loop – Made from Recycled Materials: Supported by the introduction of PRIMEBLUE and PRIMEGREEN performance fabrics.
Circular Loop – Made to be Remade: Products whose lifecycles continue after each use, like the Futurecraft Loop running shoe.
Bionic Loop – Made with Nature: adidas’ ambition to create future where every adidas product can have multiple lives and then return to nature.
As the original sports brand, adidas continues to create only the best products for its athletes, and these sustainable products are no exception. All of these more sustainable products will meet or exceed all of adidas’ elite performance standards.
In the next decade the brand is committed to doing even more to END PLASTIC WASTE.