BANNED ON TOUR.
The autumn/winter golf capsule from J.Lindeberg, known as the Stealth Collection, is finally here. The drop is built around how J.Lindeberg interpret and imagine a futuristic take on golf, kept in black and white, featuring bold pieces with all-over print artworks. Apart from an eye-catching design in the spirit of the brand, the promising path for the collection took an interesting turn. It was banned from the tour by officials.
J.Lindeberg golf ambassadors Matt Wallace, Viktor Hovland and Lee Slattery were set to play the BMW PGA Championship at Wentworth this week wearing the new AW19 stealth capsule collection. This all changed when the logos were deemed too large for the course and seemingly broke all conventions of appropriate tour attire. The collection was therefore banned from the tour and the players will now be wearing pieces from the main JL AW19 Golf Line while one course.
The rebellious eye could still hope to spot some well-known faces sporting the new capsule, in the good company of pros, enjoying the fun atmosphere at Wentworth.
This turn of events brings to mind an unruly past of J.Lindeberg. From the moment Jesper Parnevik stepped out on a golf course in Texas wearing pink trousers, J.Lindeberg has continued to challenge conventions in line with Johan Lindeberg's goal from the start: To change Golf.
"It has been my private war, my relentless drive, to modernise golf. I have always thought that I can change the world by changing golf. The sport will never look the same again" - Johan Lindeberg, Founder of J.Lindeberg.