For two decades, J.Lindeberg and TRENDYGOLF have defined contemporary golf fashion, bringing performance-driven, stylish apparel to the fairways. Now, to celebrate this extraordinary partnership, the brands unveil the exclusive J.Lindeberg x TRENDYGOLF 20th Anniversary Capsule Collection. Featuring two limited-edition polo shirts in three striking colourways, dark green, deep blue, and beige, this collection reimagines classic J.Lindeberg styles with modern performance fabrics and bold, distinctive design elements. Available exclusively at TRENDYGOLF, this capsule is a testament to two brands that revolutionised how golf meets fashion.

A Partnership Rooted in Innovation

The story of TRENDYGOLF and J.Lindeberg is one of vision, persistence, and passion for redefining golf style. In 2004, two golf enthusiasts, Ian and Ben, were captivated by a fresh new look emerging on the PGA and European Tours. The stylish, athletic silhouettes worn by Swedish golfer Jesper Parnevik stood out against the traditional, conservative attire that dominated the sport. Upon discovering that the brand behind the revolution was J.Lindeberg, they faced an unexpected problem - finding a place to buy it. With limited availability and growing demand, Ian and Ben seized the opportunity to create TRENDYGOLF, an online destination dedicated to the most fashion-forward golf apparel.

From a niche online retailer to an internationally recognised institution, TRENDYGOLF has reshaped golf fashion by offering curated selections of premium, style-driven clothing. The company has become synonymous with bringing the latest golf styles to players seeking to elevate their game - both in performance and aesthetics.

To commemorate the shared journey, J.Lindeberg and TRENDYGOLF have developed a capsule collection that blends the past and present, featuring:

• Modern Performance Fabrics: Each polo is crafted with J.Lindeberg’s signature moisture-wicking, four-way stretch fabric, ensuring ultimate comfort and performance on the course.
• Refined Detailing: Clean lines, a sleek fit, and subtle design nuances reflect J.Lindeberg’s Scandinavian heritage and commitment to high-end craftsmanship.
• Iconic Bridge Logo: A bold, oversized Bridge logo across the back of each polo pays homage to one of the brand’s most recognisable design elements.
• Timeless Colour Palette: The dark green, deep blue, and beige hues reflect golf’s rich traditions while maintaining a modern, versatile aesthetic.

Neil Lewty, Chief Creative Officer at J.Lindeberg, explains: “Looking back at the styles that defined J.Lindeberg’s presence in golf, we wanted to create something that honours that legacy while staying true to our modern vision, blending timeless silhouettes with today’s performance innovation.”

From its inception, TRENDYGOLF has been a driving force in bringing contemporary golf fashion to the mainstream. Through a keen eye for trendsetting brands and dedication to offering only the most stylish, high-performance apparel, TRENDYGOLF has influenced how golfers worldwide perceive and adopt fashion.

Robert Tankard, Managing Director of J.Lindeberg UK, acknowledges this deep-rooted partnership: “TRENDYGOLF has been part of our story since the very beginning, giving J.Lindeberg a platform to challenge conventions in golf apparel. Their pioneering approach to retail has redefined how golfers engage with fashion, and it’s been an incredible journey to grow together over the past 20 years.”

To mark the official launch of the capsule collection, J.Lindeberg ambassadors, including Matt Wallace, Camilo Villegas, and Niklas Norgaard, will showcase the limited-edition polos during the Valspar Championship from 17th-23rd March. Their presence on the course will further highlight the blend of heritage, innovation, and performance that defines the J.Lindeberg x TRENDYGOLF collaboration.

The J.Lindeberg x TRENDYGOLF 20th Anniversary Capsule launches exclusively at TRENDYGOLF on 20th March. With its perfect fusion of iconic design and modern performance, this collection is a celebration of two brands that have shaped the evolution of golf fashion over the past two decades.

For those who appreciate fashion-forward golf apparel, this is more than just a collection - it’s a statement. A tribute to the last 20 years and a glimpse into the future of golf style. Don’t miss your chance to own a piece of this exclusive collaboration.